The inspiration for Itsy Bitsy Bra Bar LLC., came to Vitra Singh and her fellow MBA friends, all petite and modern women, as they discussed how shopping for underwear was more challenging and frustrating than it should be. The idea behind a “Bra Bar” was that women will have a place they can go and have a large selection of undergarments available to them, based on their personal style. There are very few places online that cater solely to women with petite bust sizes.

ItsyBitsyBraBar.com, offers AA-cups through C-cups and smaller. Band sizes start at 28. In addition to bras and panties, the site also includes lingerie, jewelry accessories, robes, camisoles, chemises, body lotion, massage oils and much more. There is a category called “I’m a Guy and I need Help!” because men face more hurdles than necessary in shopping for lingerie for their small girlfriends or wives. Men can simply click on this option and it will suggest gifts perfect for the petite woman in their life.

Brands include well-known names such as OnGossamer, Eberjey, The Little Bra Company, Huit, and Fleur’t. Prices are not only affordable, but bargains are abundant as most items are currently marked down to give holiday shoppers something to cheer about.

Vitra Singh was born in Trinidad, and raised in Park Slope, Brooklyn. Though her undergraduate degree is in Journalism from New York University, she also earned her MBA degree from Nova Southeastern University in Ft. Lauderdale. Vitra’s goal is to create an oasis for small women who need small underwear in lovely colors, styles, and patterns.

Although the economy has been in a recession the past year with signs that it might get worse before it gets better, Vitra feels that regardless of the economy, petite women still need underwear, and she will be there to provide it to them!